Nail Your Investor Relations Presentation

Investor Relations meetings may be the most stressful type of presentation one can give. Not only is the presenter the face and voice of the entire company (successes, failures and all), but they must project the positivity, expertise, and confidence that will attract continued investment going forward.

Master your narrative

The numbers are probably available to your analysts already. So why are you holding a meeting in the first place? Because what matters is the story behind your numbers.

Help critical information stand out. Through the intentional use of slide design elements like color, size or even motion, you can guide your audience’s attention to your key points – which are the ones you want them to remember when they walk away.

Standardize your design

Depending on the size and complexity of the company, Presidents of various divisions may have their own presentations, either as stand alone events, or part of the main event. It’s important, in these situations, to make the designs consistent. Dozens of fonts and color schemes, each for different brands, will ruin the visual oportunity you have with your audience to emphasize the unity of the separate divisions or companies that make up your corporation.

Attention to visual alignment goes hand in hand with consistency. Good alignment helps to create order on the page and organizes information by grouping relevant items together. It should be obvious where on the slide the audience should look and how they should read the slide.

Show the audience the respect they deserve

Your presentation should be polished and professional. Consistency and aesthetics demonstrate that you care about your presentation and your audience. Show your shareholders that you value their attention, and you are using their time wisely.

Be economic. This is another version of “less is more.” A large display of data may be appropriate for a printed report but can be overwhelming in a slideshow. For presentation visuals, it’s best to edit your information so that what remains is key. You audience wants to see certain thing: numbers, plans, and explanations. Get to those things and leave time for questions.

Need more help with your presentation? Attend our webinar on “Structure, Economy, and Emphasis” or ask us for a free design consultation.