How is presentation design different than other types of design?

The Distinct Challenges of Presentation Design

Presentation design is different from other types of design, such as digital brochures or web pages. A presentation is a high stakes moment, where reputations and money are usually on the line. 

Alan, a managing partner at eSlide, goes further into what sets a presentation apart from other design work. 

In presentation design, quality matters, and directly impacts a clients’ success in these high-pressure presentation moments. A presenter can be charismatic and persuasive, but a bad slide deck could mean the difference between securing a multi-million dollar deal or completely missing the boat. 

Unlike traditional design, presentation design must communicate main points quickly, clearly and in a visually persuasive fashion, all while following appropriate brand guidelines.

To Alan, eSlide presentation designers are also different from typical designers – in that they need to take away all the worry and stress that clients carry in presentation situations.

 “Our work is critical for our clients who are under tremendous pressure to perform,” Alan notes. From there, they transform all that complexity and data into clear, persuasive, sharp slides that perform well and move decision-makers. 

This empathetic, collaborative approach helps the presenters’ mindset as well as their slides. And with lower stress and good-looking, effective slides, every presentation can be set up for success.

Through professional dedication and a deep understanding of the stakes involved, eSlide’s team exemplifies the unique art of presentation design—where delivering excellence is not just a goal, but a necessity.

Need some power in your PowerPoint? Speak to a slide design expert today.