Broaden Focus to Get Results

Your presentation doesn’t have to end in the conference room. If you see your presentation as a “one-off” or a “hit and run” you are not utilizing its full potential. You need to broaden your focus.

As Tom Szaky of TerraCycle said in a post for the New York Times, “One reason the presentations are so important is that after we give them, we leave them behind — in fact, it’s usually the only thing we leave with the client. And many times the client will take the presentation and share it internally, without us in the room. As a result, it is the most important tool in our sales arsenal.”

The writer clearly understands that a presentation’s usefulness doesn’t end when he stops speaking.

Broadening your focus means realizing that presentation documents can live a second life as hand-outs or leave-behinds. They can be used again for company hosted webinars that you provide for potential clients. They can be integrated into your website. These potential uses should always be taken into consideration when creating a presentation.

Well executed PowerPoint presentation design can add punch to a meeting but can also provide you with a document whose functionality is far reaching and may open new ways of connecting with your current and potential clients.