Internet Marketing Promotional Piece
A leading Internet Marketing firm wanted a standout promotional piece to drive interest in their ground-breaking book and workshops. They needed something easier to produce and with greater ROI than a typical “talking head” video. eSlide was able to quickly create a branded look for their information, visualize and animate their content within PowerPoint, and save directly to video.
Service Used: Visual Enhancement and Design Consulting
Our client had collected a list of impressive facts regarding the reach and importance of social media in modern corporate communications. The data was insightful, but their presentation wasn’t performing. They came to us hoping we could find a way to bring their data to life, and create something exciting and “share-worthy” amongst their growing customer base.
After a brief diagnostic session with the author, the eSlide team was able to invent a creative theme and produce storyboards to map out the look and flow of the piece. These visualizations were used to get client approvals and buy-in for full production, with full confidence.
Using our expertise in PowerPoint animation, we were able to create a high-impact infographic-style video without the downtime, disruption and overhead of a typical video shoot. The finished piece remains one of their best performers, with over 100x the views of more traditional media. And because it was created within PowerPoint, key slides are easy to update, and reusable as needed for other presentation opportunities. See the full piece here.