Pharmaceutical Board of Directors Meeting
Our large pharmaceutical client needed to take a text-heavy document and streamline it for an important executive presentation to the Board of Directors. This was a very high-stakes meeting that would decide funding levels for a new group within the company. Due to the importance of this opportunity they wanted eSlide to develop a new custom template to brand the group. They also needed our help identifying what content to keep and what to remove. Once the content was streamlined, eSlide added visual impact to what remained, so the result was succinct, clear and visually engaging.
Services Used: Professional Polish, Visual Enhancement, Design Consulting
The original document as supplied by the client contained excellent information, but it was hard to understand and hard to present due to long blocks of text with no visual hierarchy or emphasis. The overall story flow was difficult to follow, sometimes providing too much detail and sometimes too little.
eSlide reviewed the document with the clients – both the person who would be presenting and the team that created the content – to understand what their key messages were. We worked iteratively with the client team to streamline the content, improve the consistency, and create visuals to explain important content and add impact to the key points.
The client team went from being worried about being in front of the Board to being excited about the opportunity to showcase their work. The process of explaining and refining their message points with eSlide helped them get more familiar with their content and more at ease presenting it. The finished presentation was very concise and visual. The team’s confidence and excitement was able to shine through. The Board was impressed and funding was approved.